This policy describes the information collection, use, and dissemination practices of Black Pearl Shop Ltd, (collectively referred herein as “the COMPANY”) and applies to the COMPANY’s collection, use, storage and disclosure of information by the COMPANY on its Black Pearl Shop website (blackpearlshop.co.uk).
SECTION 1: What We Collect
- Name, contact information, email.
- Demographic eg interests and postcode.
- Other information relevant to customers, surveys and offers
SECTION 2: How we use personal information that is collected
We use your information only for the following business purposes:
- To provide the services you request eg. Sale of a product, subscription to a newsletter, informing you when a product is back in stock.
- To respond to queries we receive from you in connection to an order or transaction you make.
- To analyse, improve and manage our website.
- To notify you of special offers and other services we believe may be of interest to you - To provide you with advertisements of other products that may be of interest to you or items when you have viewed on our website within the last 90 days.
- To help us diagnose problems with our server or other issues related to the performance of our website .
- To help you with any specific business purpose stated at the time you provide information eg, a product restock request or newsletter subscription.
We use traffic log cookies to identify which pages are being used. This helps us analyse data about web page traffic and improve our website in order to tailor it to customer needs. Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us. You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website. We also use third party cookies for advertising purposes and to analyse our customer demographic through google analytics and Facebook pixel.
SECTION 4: How we share you data
We never will sell you data to third parties for marketing purposes. However you data is shared through third party cookies when you visit our website as stated above. We share your data with these third party apps to individually tailor each customers experience on our website.
Third parties that we share your data with:
- Google analytics
- Facebook pixel
- Shopify apps on our website
You can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy. We also use Google Analytics to help us understand how our customers use the Site--you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.You can opt out of targeted advertising by Facebook here: https://www.facebook.com/settings/?tab=ads.
SECTION 5: SHOPIFY
Our store is hosted on Shopify Inc. They provide us with the online e-commerce platform that allows us to sell our products and services to you.
Your data is stored through Shopify’s data storage, databases and the general Shopify application. They store your data on a secure server behind a firewall.
If you choose a direct payment gateway to complete your purchase, then Shopify stores your credit card data. It is encrypted through the Payment Card Industry Data Security Standard (PCI-DSS). Your purchase transaction data is stored only as long as is necessary to complete your purchase transaction. After that is complete, your purchase transaction information is deleted.
All direct payment gateways adhere to the standards set by PCI-DSS as managed by the PCI Security Standards Council, which is a joint effort of brands like Visa, MasterCard, American Express and Discover.
PCI-DSS requirements help ensure the secure handling of credit card information by our store and its service providers.
For more insight, you may also want to read Shopify’s Terms of Service (https://www.shopify.com/legal/terms) or Privacy Statement (https://www.shopify.com/legal/privacy). SECTION 6: Data Retention When you place an order with us through our website we will keep your order information on our records unless you ask us to delete this.
SECTION 7: Your rights
If you are a European resident you have the right to access the personal information we keep about you and ask for it to be corrected, deleted or updated. If you would like to access this information please contact us through the contact information below.
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at firstname.lastname@example.org or by mail using the details provided below:
Black Pearl shop Ltd
25 Kensington Gardens